Content Marketing Harnessing The World Wide Web For...

Goal: Welcome to Content Marketing: Harnessing the World Wide Web for Small Business Success Total Words in this Document: 847 Title: Welcome to Content Marketing: Harnessing the World Wide Web for Small Business Success In any given month, more than 1 billion users worldwide log on to Google to search for information. More than 1 billion users open their Gmail accounts, and more than 1 billion users are watching videos on YouTube. These users are rapidly consuming online content from small businesses and content producers around the world. Think back to your favorite blog. Do you know — or does it matter — where the author resides? In most cases, no, it doesn’t. You might be drawn to the blog because of the subject matter, the writing style, the bonuses from the author, or the well-written, timely, and relevant pieces. Quality content attracts interested individuals and pulls them in, time after time. It allows CEOs and stay-at-home-moms, billion-dollar corporations and one-person non-profits to use their expertise and experience to position themselves as thought leaders in their individual areas. Content marketing is a strategy that uses these unique pieces to expand business growth. By planning and publishing specific pieces of content that provide the readers or consumers of the content with practical or valuable information, a small business can harness the international reach of the Internet to see direct, measurable results from many of the actions already beingShow MoreRelatedDevelopment of Web 2.0 and Social Media2838 Words   |  11 PagesDevelopment of Web 2.0 and Social Media Introduction Web 2.0 refers to the term given to the second generation World Wide Web, which is majorly focused on giving people the ability to collaborate and share information online. 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